Hello! I'm Luciana

but you can call me Lu, Luc or Lulu. I’m a people’s potential enthusiast, brand strategist, storyteller, journalist, marketer, project manager and certified digital marketing trainer.

But I am also a proud Brazilian, Australian citizen, music and dance lover, wife, dog-mom, and a challenge seeker. I believe in constant learning, planning and actioning. I don’t wait for things to happen, I take ownership of my life, and create my own opportunities. I guess I’m what you can call a typical go-getter, and I love it.

I knew I would be a Journalist since I was a kid. After graduating at only 20yo in a small city, I moved to Rio de Janeiro on my own and worked tireless to achieve my dreams.

In my 7 years living in the Wonderful City, as Rio is called by the Brazilians, I went from being a newbie reporter to becoming the responsible author of a monthly 16-pages oil & gas edition in the second largest newspaper in Brazil; and, later, one of the very few people invited to join the first transmedia team at Rede Globo (Globo Networks) - the largest TV broadcast in the country, second largest in the world.

After six years working on Rede Globo’s digital brand positioning, including remarkable transmedia campaigns and big events such as the World Cup, I quit my job and moved to Australia in 2014.

I wanted to challenge myself, learn a new language and prove that I could create a positive impact wherever I would go, and so I did. Since then I’ve been helping Australian businesses better positioning themselves in the market to escalate their results.

Now I can’t wait to do the same for you - and with you.
Are you ready to take ownership of you business and life?